About

The Complex Human Data Hub aims to build a new kind of integrated understanding of human behaviour that uses advanced technology to see the world around us in a new light. To complement our more traditional forms of data collection, we draw a wealth of personal data from wearable sensors, ecological momentary assessment, online social networks, and crowdsourced large-scale experiments to learn about how people interact with their environment. By analysing this data on both the individual and population level, we can learn not just how single people think, but how this thinking is shaped by the groups and environments we are part of. Our analyses involve advances in Bayesian techniques, machine learning, computational linguistics, social network analysis, and artificial intelligence. Our aim is to quantify and explain how the way we think, learn, and choose is shaped by our cognitive capacities, social interactions, and physical environment — and how these, in turn, are shaped by us.

The CHDH contains three main research groups, each consisting of multiple academic staff who also run their own individual labs.

  • Language, culture, and (mis)information
  • Information processing
  • Social networks

View our publications here