Complex Human Data Hub

The science behind how we measure human experience and behaviour

How do people think, learn, and behave? How are these things affected by the social and physical environments we live in? These questions have long been the focus of cognitive scientists, but recent innovations mean we can investigate them at a scale and level of precision we never have been able to before. These innovations include the emergence of wearable technologies that allow us to measure our environment; crowdsourced big datasets; social media usage, ranging from the language we use to the networks we inhabit; and powerful computational models that incorporate the state of the art in psychological theory as well as artificial intelligence and machine learning. Researchers in the CHDH use these techniques in combination with behavioural experiments to work to understand the complexities of human cognition in the real world: not just what we do and think, but why.