The Complex Human Data Hub aims to use technologies to build a new kind of psychological science - one that is intimately tied to the real world. We combine this rich data with sophisticated computational modelling, which enables us to better explain, predict, and influence human behaviour on multiple levels, from individuals to populations. One goal is to produce actionable knowledge and technology for behaviour change in fields ranging from health to national security to sustainability.
The Complex Human Data Hub aims to build a more comprehensive, ecologically valid and translationally relevant psychological science by:
- drawing big data from wearable sensors, the internet of things, ecological momentary assessment and online social networks
- building big models of psychological processes using advances in Bayesian techniques, machine learning and computational linguistics
- crossing different levels of analysis - from individuals to groups to populations.