Developing and evaluating bespoke behaviour change interventions

Developing effective behaviour change interventions that ameliorate or resolve real-world problems requires knowledge of the relevant theoretical frameworks that describe the mechanisms underpinning motivation, affect, and behaviour and applying these, where appropriate, to the behaviour change challenge at hand.

At MCBC, we are skilled at using relevant knowledge and evidence-based theoretical models and techniques to develop tailored, bespoke interventions and adapt these to available, acceptable, and affordable delivery modes. We also have expertise in experimentation to refine and improve complex behavioural interventions. Our research methods enable us to identify what intervention components work well, when, and for whom. This, combined with our client-centred approach, enables us to deliver high-value interventions that are efficient, fit for purpose, and widely acceptable.