Advancing behaviour change theory

Understanding the complex processes that underpin human behaviour is prerequisite to the implementation of techniques that are capable of generating long-term behaviour change. MCBC researchers have been at the forefront of developing integrated behaviour change theories and operationalising the active ingredients needed to develop effective tools and interventions that can generate real behaviour change over the long term.

Researchers at MCBC are leaders in understanding the automaticity of behaviour, how to break and establish habits, and how to best help people prioritise and protect behaviour-change intentions. We are developing new theoretical frameworks that link behaviour types, learning processes, and bespoke intervention development. These integrated theories allow us to work outside generic lists of technique types to develop bespoke, problem-specific, and co-created interventions and evaluations.