Providing useful information

Knowledge is prerequisite to belief, motivation, and behaviour change. We are bombarded with information and advice but often it is not the information we need to make good choices and manage self-improving change.

At MCBC, we conduct research that helps us understand how we can create and effectively deliver useful information. We incorporate critical knowledge into concrete illustrations and use personal relevance and stories where appropriate to illuminate the practical implications of the information provided. Our researchers are currently applying this knowledge to food labelling and health promotion leaflets, websites, and mass media campaigns.