Our expertise and methods

Co-creation of interventions is critical to engagement in and maintenance of behaviour change. Interventions that fail to address the needs, priorities, and skills of citizens, patients, practitioners, managers, or policy makers are unlikely to be adopted, used for long, or show real-world impact. At MCBC, we adopt a collaborative, co-creation approach to our research and product development and use integrated frameworks and theories that synthesise current evidence and our own experience in the field.

We use research to develop comprehensive theories, tools, and interventions that give individuals greater control and equip them with strategies to self-monitor, self-regulate, and self-manage their behaviour. We evaluate these theories, tools, and interventions at individual, group, organisational, and community levels, employing both outcome and process evaluations.

We employ a wide range of research methodologies including surveys and quantitative analyses; interviews, focus groups, and qualitative analyses; reviews and meta-analyses; laboratory, real-world, and online experiments; and randomised controlled trials.

Our adoption of these methods ensures the interventions we develop are effective, acceptable, and sustainable.

We invite you to click on the links below and learn about some of the approaches we adopt in our work.